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Here is an overview of Liz’s most popular keynotes. However, all keynotes are customized to fit your particular audience.
DUH!
MARKETING®:
"Why Your Customers Buy and How to Get Them to Buy MORE"
DUH! Personal Branding:
How Women Can Create the Brilliant Brand Called “YOU”!
DUH!
BRANDING™:
"7
Secrets To Growing A Brand and Increasing Sales"
DUH! Internal Branding™:
How To Create a Corporate Culture That Helps You Get, Keep, and Motivate Your Best Employees
DUH! Publicity:
Free and Focused P/R That Gets the Word Out and the Revenue In
DUH!
BUSINESS BUILDING™:
"Master Networking and Grow Your Reputation, Revenue, and
Reach"
DUH!
FLAWLESS RECALL™:
"How To Own The Best Name For Your Company, Service, or Product"
TA DA! Marketing for Credit Unions:
99 Big Ideas on a Small Budget to Help You Get and Keep Your Members
DUH! Digital Marketing: 21 Techno-Savvy Secrets to Grow Your Business
21 Techno-Savvy Secrets to Grow Your Business
DUH! Branding For Speakers: 7 Secrets Guaranteed to Boost Your Botom-line, Business, and Bookings
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DUH!
MARKETING®:
"Why Your Customers Buy and How to Get Them to Buy MORE"
To succeed in business, customers must think of your company first.
In this powerful program, Liz unveils the secret strategies that will
help your customers remember you, contact you, and purchase from you.
- Creating
a Positioning
- Turning
Prospects into Customers
- Using
Color as a Marketing Tool
- Creating
Taglines That Work
- Speaking
Like Your Customers
- Creating
Infomercials That Succeed
- Why
ADW: Why Acronyms Don't Work
- Developing
a Customer Relationship
- Using
Upselling, Cross-Selling and Bundling
Want to know MORE? Contact Liz TODAY!
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DUH! Personal Branding:
How Women Can Create the Brilliant Brand Called “YOU”!
Many women believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that branding principles applied to the brand called “YOU” can lead to exponential growth. This program shows you how to separate yourself from the sea of similarity.
In this entertaining and informative talk, Liz combines practical and tactical suggestions that you can learn today and implement tomorrow!
- NO! You don’t have to be a celebrity. (Honest!)
- NO! You don’t have to pay thousands of dollars a month to a consultant.
- NO! You don’t have to take up your entire year with preparation. (It’s quicker than you think!)
Come hear the straight scoop about what works and what doesn’t.
You cannot stand out by blending in. Uncover your true identity and then find ways to announce it to the world. Liz shows you how to get respect, recognition, and rewards.
- Getting to Flawless Recall:
In today’s intensely competitive environment, it’s just not enough anymore that everyone knows your name; they have to be able to say it, spell it, and contact you. Liz unveils her three-part magic formula that will make your network remember you forever.
One of the secrets to building a great brand is grabbing mindshare. If prospects, colleagues, and acquaintances can’t remember you, they can’t enter into a relationship with you. Research has proven that consumers can typically only remember three competitors within a category. Learn how to be one of the top three.
- Creating Unforgettable Infomercials
Creating an unforgettable infomercial is critical to becoming a successful brand. Liz teaches you the easy method of devising your own infomercial - one that will have your name on everyone’s lips—and mind.
- The Publicity Magic Triangle
Women can overcome the fear of “tooting their own horn” by letting the media do it for them. The secret to getting publicity lies in the hook, your expertise, and the relevancy of the story. Package it correctly to the media and your phone will start ringing within hours!
- Staying True to Your Brand
You can’t possibly do it all; you need to recognize what events you should go to and when you should stay home; when to talk to the media and when to offer no comment; when to trumpet an issue and when to remain silent. Staying consistent throughout will allow your inner circle to understand your true brand.
Want to know MORE? Contact Liz TODAY!
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DUH!
BRANDING™:
"7
Secrets To Growing A Brand and Increasing Sales"
Many entrepreneurs believe branding is only for the big boys the
enormous consumer product companies with even bigger budgets. But
the truth is that branding principles applied to middle-market and
service industries can lead to exponential growth. How are you going
to stand out from the sea of similarity? In this powerful program,
Liz unveils the secret branding strategies that will help build
a brand that increases sales.
- Creating
a Great Name
- Getting to Flawless Recall
- Grabbing
Mindshare
- Creating
Taglines That Work
- No
Vanilla Allowed
- No
Duh! Marketing
- Getting
Your Customers to Act
Want to know MORE? Contact Liz TODAY!
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DUH! Publicity: Free and Focused P/R That Gets the Word Out and the Revenue In
With over 1000 radio, TV, magazine, newspaper, and web appearances, Liz is known as the “branding and marketing guru.” But, how did she get there (do you like better “how did she earn this reputation?) By mastering public relations!
Liz Goodgold shows you how to save thousands and make millions with what she knows best: Publicity, Brand Awareness, and Personal Brand Promotion!
Master Insider Secrets to Grow Your Business
In this program you will learn from her insider experience and outsider perspective guaranteed to bridge the gap between where you are now and where you want to be in your business.
- NO! You don’t have to “network” or have an ‘in” with a single reporter (honest);
- NO! You don’t have to pay thousands of dollars a month to a P/R agency with no guarantee of results (You can do it yourself with no risk.)
- NO! You don’t have to take up your entire year with p/r preparation (it’s quicker than you think!)
It’s FREE and you get all the money. Besides, no one knows your business better than you do or has your level of excitement about it!) Come hear the straight scoop in today’s new media market.
Press releases are a dime a dozen and quickly deleted, yet the media constantly need to create stories. Learn how to stand out from the sea of similarity with ideas for what works and what doesn’t.
- Translating Publicity into Revenue
There are many authors who have appeared on Oprah, Good Morning America, and The Today Show, but have yet to see an uptick in sales. Ugh! Discover how to make your message indelible with a relevant call to action.
- The publicity magic triangle
The secret to getting publicity lies in the hook, your expertise, and the relevancy of the story. Package it correct and your phone will start ringing from the media within hours!
- Staying True to Your Brand
All publicity is not good publicity. Just ask the CEO of Jet Blue when passengers were stranded for days or the head of Taco Bell who had to admit that onions caused numerous salmonella poisonings, or the maker of Menu Pet Foods which has killed dozens of loved animals. You need to know when to comment, when to stay quiet and the difference between the two.
Whether on TV, on radio, or on print, it is essential that your message is well crafted. Discover the differences between each medium and what you need to know to get as much face time as possible (without sounding or looking incompetent!)
- Wielding the Power of the Web
There are now literally thousands of digital ways know to get your message out. Of course, if there is no one to see it, you are talking to an audience of one. Harnessing the power of the web means using search, sites, blogs, video, email, and viral techniques to ensure that your message is heard…and all can be accomplished without becoming a technological genius!
- Using Video as your Message
“Ask a Ninja” just received a book deal; “Lonely Girl 15” has an agent, a SAG card and commercials airing for the United Nations. Both started as posted videos on You Tube. Go beyond silly sock puppets, Diet Coke and Mentos, and frat antics to find out to use video for a business purpose.
Want to know MORE? Contact Liz TODAY!
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DUH!
BUSINESS BUILDING™:
"Master Networking and Grow Your Reputation, Revenue, and
Reach"
Networking is extending your reach through others in order to grow
your business. Listen to this CD to master the secrets from the
"Queen of Networking." In this exciting Q&A format, Liz unveils
the secret strategies you need to master and make networking work
for you.
- Get
Known, Get Respect, and Get the Business
- Prepare,
Prepare, and Prepare
- Talking
the Talk
- It's
in the (Business) Cards
- The
Key to Following Up
- How
To Ask For and Get Referrals
Want to know MORE? Contact Liz TODAY!
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DUH!
FLAWLESS RECALL™:
"How To Own The Best Name For Your Company, Service, or Product"
- If you're an entrepreneur struggling with how to name your
company, this program is for you.
- If you're a marketing executive in charge of numerous brands
and brand extensions, this program is for you.
- If you're the head of a company and need to launch an unnamed
new product or service, this program is for you.
Brand
names are everywhere, but it's difficult to determine how to create
a great name until now. In this easy-to-understand CD, Liz unravels
the secrets of crafting, evaluating, and extending your brand.
- How
to Create Great Names
- When
It's Time to Change a Name
- How
to Avoid Committing "Genericide"
- Protecting
Your Intellectual Property
- When
to Create A New Brand Name vs. A Brand Extension
- How
to Marry Your Name with The Web
- No
Duh! Naming
Want to know MORE? Contact Liz TODAY!
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JUST RELEASED!!!!
TA DA! Marketing for Credit Unions: 99 Big Ideas on a Small Budget to Help You Get and Keep Your Members
As a keynote speaker and brand consultant for credit unions, Liz understands what it takes to create and maintain a strong member bond. In this live, 2-hour CD set, she shares with you easy, inexpensive, and innovative ideas to help you market better – all without advertising!
Filled with real world and relevant examples, you walk away with at least 99 ways to convert prospects into members and keep your current members for life. The CD even includes the free accompanying handout that reinforces key concepts.
1. The Secrets to Building a Brand There is a huge difference between a name and a brand. Discover how to create a strong emotional connection with your prospects and members.
2. Creating Lavish Brand Imagery Selling a service means translating the intangible benefits into high imagery concepts. Learn how uniforms, mascots, and icons cement your image.
3. Translating Mindshare into Market Share One of the secrets to building a great brand is earning mindshare. If prospects can’t remember you, they can’t do business with you. Research has proven that consumers can typically only remember three competitors within a category. Learn how to be one of the top three.
4. Weighing the Nuances of Changing Your Name The decision to change a credit union name is never made lightly. This easy-to-understand discussion highlights key issues ranging from intellectual property to evolutionary strategies to neologisms (invented words).
5. Creating Taglines That Work A great tagline is a phrase following a brand name that immediately alerts buyers about your company. Recall great taglines and analyze what works and what doesn’t to help you create a lasting legacy.
6. Using Color as a Marketing Tool: UPS, Tiffany, and IBM have uncovered how to indelibly tie their brand to a unique color; follow the lessons from these industry leaders.
7. No Duh! Marketing: Based upon Liz’s wildly popular awards that crown the blunders of the big boys in their marketing endeavors, these real-life case studies will show you how you can avoid making costly marketing mistakes. But, we not only laugh at other’s mistakes, we uncover the important secrets that could actually turn these blunders into success stories.
DUH! Digital Marketing: 21 Techno-Savvy Secrets to Grow Your Business
21 Techno-Savvy Secrets to Grow Your Business
Welcome to the 21st century where the customer is king…and queen. Today’s top marketers know that I-pods, laptops, Blackberries, and cell phones have forever changed how we do business: your customers determine if they will listen to you, how they will respond, and most importantly, let you know their opinions about you. One-way marketing communication is over!
BUT, that doesn’t mean you can’t create a meaningful relationship with your customers. In fact, the new technology finally allows you to build an even stronger bond between them and your brand if you follow the new rules of marketing.
Come listen to Liz as she pulls back the confusing curtain on the new technology and shows you:
- How to Build a Web 2.0 Website - Today’s web visitors aren’t looking for an electronic brochure. Instead, they are seeking to experience your brand and enter into a meaningful dialogue. Learn how to bring your site up to 2007 and beyond standards.
- The Truth About Search Engine Optimization – Businesses will spend over $8 billion in 2007 on buying keywords, but what does that mean and how can it work for you? Uncover how to use search engine queries to name a product, talk about your industry or even promote yourself.
- How to Embrace I-poding – Those Apple ear buds are everywhere, but is anyone listening to your brand? Have you discovered how to leverage this new device or even how to program it? Discover the simple secrets that will have everyone buzzing.
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Creating 2-way Communication - It’s time to stop shouting at your customers and instead start listening to them. Learn how even small companies can steal the ideas of the big boys to create contests, host “user generated content”, maximize feedback, and even encourage straight talk about your brand.
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Maximizing Your Email Campaigns – The average person receives 670 emails per day; how is yours going to cut through the clutter? Find out how to use subject lines, preview panes, hot zones, images and hot links to your advantage.
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Entering the Video World – Not all videos are made by teenagers for teenagers. Knowing how to use short videos to educate, inform, and entertain can become the cornerstone of a successful marketing campaign. Learn the do’s, the don’ts, the why’s and why not’s in this fun, yet important growing medium.
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The above represent the current Keynote and Full-Length oratories Liz Goodgold is making, yet her other well known addresses include:
| DUH! Internal Branding |
DUH! Leadership |
| DUH! Naming |
DUH! Internal Marketing |
| DUH! Selling |
DUH! Networking |
...all of which can be presented by request. To contact Liz about YOUR next event, please CLICK HERE!
Got
an idea for a Liz Goodgold speech to your organization?
Contact her!
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