Valuable Articles:

• So, You want to be a Consultant: 10 Secrets for Success; read the article here

• Building a Strong Internal Brand: 4 Secrets for Success; read the article here

• Use Taglines As a Marketing Tool to To Make Your Message Consistent and Memorable; read the article here:

• To read the cover story in which I'm profiled: “bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries” bizSanDiego, April 2007 click here
  

• Tuesday, December 18, 2007, 6 am PST,1370 AM

Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/

• Wednesday, December 19, 2007, 6:30 am PST, Ken Kujawa, KWIX-AM

Moberly, Mo

www.regionalradio.com

• Thursday, July 17, 2007, 1 pm  PST,

  Amazing Women…Brains, Beauty & Style with Dr. Marlene Siersema

http://www.modavox.com/womensnetwork/

• Wednesday, July 18, 2007, 8:30 am  PST,

Weekend America

http://weekendamerica.publicradio.org

• Thursday, June 21, 2007, 6:39 PST,

WBIG, 1280 AM, Chicago, IL

http://www.myspace.com/bigwakeupcall

• Saturday , June 16, 2007 3 pm PST,

WIBA, 1310 AM, Madison, WI

http://www.wiba.com/main.html

• Thursday, May 25, 2007, 3 pm PST,

Blogging and Beyond

How to Brand a Small Business

http://www.bloggingandbeyond.com/ and http://blogtalkradio.com/blog_comments.aspx?blog_id=3533

• Wednesday, April 24, 2007, 3 pm 4 pm PST,

Entrepreneur Magazine Money and You Radio Show, "

Money Tips in the Digital World" with Liz and Mary Cunningham

http://www.wsradio.com/internet-talk-radio.cfm/shows/Entrepreneur-Magazine-Money-and-You-Show/archives/date/selected/04-25-2007.html

• Wednesday, April 18, 2007, 3:45 pm PST,

Entrepreneur Magazine Money and You Radio Show

http://www.wsradio.com/find/?search=DUH+Moments

• Tuesday, April 17, 2007, 6:10 PST,

WBIG, 1280 AM, Chicago, IL

http://www.myspace.com/bigwakeupcall

• Tuesday, February 13, 2007, 12 noon  PST, On the Mark,

  KNEWS Radio, Palm Springs, CA

  http://www.knewstalk.com/modules/news/

• Friday, February 9, 2007, 6 am pm  PST, WPYX,

  Albany, NY

  http://www.pyx106.com/main.html

• Monday, February 5, 2007, 3:20 pm  PST, 1040 WHO,

Des Moine, IA

http://www.whoradio.com/main.html

• Saturday, February 3, 2007, 11 pm  PST,

WTDY Madison, WVLK Lexington KFNN Phoenix

(rebroadcast on February 10 at 2 am PST)

www.erskineonradio.com and www.GCNLIVE.com

• Friday, January 19, 2007, 6:30 am  PST, WBIG,

1280 AM, Chicago, IL

http://www.myspace.com/bigwakeupcall

• Thursday, January 18, 2007, 6:15 am PST,

The PH Phactor, KFYR, Bismarck, ND,

http://www.kfyr.com/main.html  

• Saturday , January 13, 2007 2 pm PST,

WIBA, 1310 AM, Madison, WI

http://www.wiba.com/main.html

Radio/Television 2006

• Tuesday , December 19, 2006, 6 am PST,

WMKT, 1270 AM, Traverse City, MI

http://wmktthetalkstation.com/index.htm

• Tuesday, December 12, 2006, 12 noon  PST, KNEWS Radio, Palm Springs, CA http://www.knewstalk.com/modules/news/

• Monday, December 11, 2006, 6 am PST, WBIG,

Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/

• Friday, December 8, 2006, 6 am PST, WBIG, Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/

• Tuesday, December 5, 2006, 1:40 pm PST,

The Drive With Steve Fast, WJBC, Bloomington, IL

http://www.wjbc.com/

• Monday, December 4, 2006, 6:15 am PST,

The PH Phactor, KFYR, Bismarck, ND,

http://www.kfyr.com/main.html  

• Friday, December 1, 2006, 11:00 am PST,

Pam Stone Show, 107.9 The Link, 810 WGY, Charlotte, NC

http://pamstoneshow.com/  

• Friday, December 1, 2006, 6 am PST,

WMKT, 1270 AM, Traverse City, MI

http://wmktthetalkstation.com/index.htm

• Tuesday, November 28, 2006, 6:10 am  PST, WBIG, 1280 AM, Chicago, IL http://www.myspace.com/bigwakeupcall

• Tuesday, November 28, 2006, 1:40 pm PST, The Drive With Steve Fast, WJBC, Bloomington, IL

 http://www.wjbc.com/

• Monday, November 27, 2006, 9 am  PST, WCCM, 1490S Radio, Haverhill, Massachusetts http://www.1490wccm.com/wccm/index.php?option=com_frontpage&Itemid=1

• Friday, November 17, 2006, 2:00 pm PST, Gary Burbank Show, 700 WLW, The Big One, Cincinnati, OH http://700wlw.com/main.html

• Friday, November 17, 2006, 8:30 am PST, Don Weeks and the WGY Morning News, News Talk Radio 810 WGY, Latham, NY http://www.wgy.com/main.html 

• Thursday, November 16, 2006, 5:45 am PST, KQ95 Duluth, MN

• Thursday, November 16, 2006, 2:00 pm PST, Pam Stone Show, 107.9 The Link,  810 WGY, Charlotte, NC http://pamstoneshow.com/

• Tuesday, November 14, 2006, 8:30 am PST, CJ, WVES-FM, 99.3 FM Parksley, VA

• Tuesday, November 7, 2006, 7 am PST, The Jack and Ron Show KYIS-FM, Oklahoma City, OK  http://www.kyis.com/

• Thursday, October 26, 2006, 1:30 pm PST, News Talk, AM 1040, Tampa, FL

 http://wwba1040.com/index.php

• Wednesday, October 25, 2006, 10:30 am PST, Gene and Brian, Smooth KRLC - AM
  Lewiston, ID

• Tuesday, October 24, 2006, 3:30 pm PST, Positive Momentum with Mike Haynie, KBAR
  Burley, ID http://bias4action.com/positive-momentum/radio-talk-show/index.asp

• Tuesday, October 17, 2006, 12:00 pm PST, The Michael Dresser Show,

http://www.themichaeldressershow.com/index.php

• Friday, October 17, 2006, 6:15 am PST, Ann and John, Smooth Jazz 100.9 WYJZ
  Indianapolis, IN 46204
   http://www.wyjzradio.com/home.asp

• Friday, October 13, 2006, 5:10 am PST, AM 930, WEOL, Elvria, OH

www.weol.com

• Friday, October 13, 2006 9:30 am PST, WDBR, 103.7 FM, Dave and Dina, Springfield, IL http://wdbr.com/

• Thursday, October 12, 2006, 7 pm PST, John Counsell, Ottawa, Canada, www.cfra.com

• Thursday, October 12, 2006 4 pm PST, Don Zukowski, LaSalle, IL, WLVU www.cfra.com

• Wednesday, October 11, 2006, 12:05 PST, 610 WTVN, Fox News Radio, Columbus, Ohio,

http://610wtvn.com/main.html

• Wednesday, October 11, 2006, 3:15 PST, KXYL FM, Brownwood, Texas

• Thursday, October 5, 2006 6 am PST: Baltimore, Maryland: www.wbal.com

• Thursday, October 5, 2006, 6:40 am PST, KROC, Rochester, MN, www.kroc.com 

• Thursday, October 5, 2006 11 am PST: Victoria, BC: http://cfax1070.com/ 

• Friday, October 6, 2006, 6:30 am PST, Ken Kujawa, KWIX-AM

Moberly, Mo

www.regionalradio.com

• Wednesday, October 4, 2006, 10:30 am PST. St. Louis, MO

www.kmox.com

• Tuesday, October 3, 2006, 11:30 am PST, CKNX, Wingham, Ontario http://www.am920.ca/

• Monday, October 2, 2006, 2:40 am PST, The Drive With Steve Fast, WJBC, Bloomington, http://www.wjbc.com/

• Thursday, September 28, 2006, 6:00 am PST WTIC,

            http://wtic.com/ 

• September 19, 2006, Peter Anthony Holder, CJAD Radio, Montreal, Canada; September 2006; http://peteranthonyholder.com/

• “Money in the Morning” with George Chamberlin, KOGO Radio, San Diego, CA; Super Bowl 2006 TV commercials, January 2006

• Cliff & Co, KSON Radio, San Diego, CA, February 2006

•  “Channel 7 News in the Morning”—KNBC (NBC affiliate), San Diego

•  “Steve, Stacy, and The Magic Man” – Magic 104.1 FM Radio, Oklahoma City

• “News Channel 4 at 4:30” with Linda Cavanaugh, KFOR (NBC affiliate)

•  “The Home based Business Show” with Mary Goulet—wsRadio.com, San Diego, CA

•  “Local 8 News at 5:30”—KFMB (CBS affiliate), San Diego

• “Channel 4 News”—KNBC (NBC affiliate), Los Angeles

• “A Way with Words”—KPBS 89.5 FM, San Diego

• “News at Five”—KGTV, (ABC affiliate) San Diego

• “Branding on the Web” (“Marketing with Ray")—INB Radio

• “Marketing Breakthrough” (“Money in the Morning” with George   Chamberlin)—KSDO Radio, San Diego

• “Succeeding as a Woman Business Owner”—Business News Network Radio, New York

Magazines/Newspapers/Books

Monthly columns:

• "Brand-Aid," "Marketing Buzz," "Retail Register," and "Quick Picks"– Entrepreneur Magazine 2001-2003

• January 2003: "Brand-Spankin' Brew: Whipping Its Logo into Shape Got This Brewery's Business Hopping"

• December 2002: "Shelf Life: Making the Leap from the TV Screen to the Retail Aisles is All About Your Branding Image"

• November 2002: "Chasing Women: Targeting an Auto Services Market That Isn't So Impressed by Grease"

• October 2002: "Keeping the Balls Rolling: Conforming to industry and customer tastes put a happy ending on this handmade's tale."

 

• September 2002: "Bear Market: How one company repositioned itself for a plush success story"

 

• August 2002: "Nothing But Net: Offline Advertising--Who Needs It?"
  
  July 2002: "Popular Mechanics: Only Employees Can Keep a Company Running Like a Well-Oiled Machine"

 

• June 2002: "Space Mission: Your Work Environment May Be the Most Substantial Part of Your Brand"

 

• May 2002: "Shroom to Grow: The Secret to Keeping Gourmet Food Fresh Isn't Ziploc"

  April 2002: "Manned Rocket: With a Little Gender Rebranding, This Boutique Really Took Off"
  

• March 2002: "Doctored Image: Take One Total Brand Overhaul and Call Us in the Morning"

 

• February 2002: "Dot Your Eyes: We Spotted a Hot Branding Idea"

 

• January 2002: "Just For Shows: With a New Design, These Booths Are Gonna Walk All Over You"

 

• December 2001: "Get Happy: Meet a Company in Desperate Need of Some Deep-Tissue Branding"

 

• November 2001: "New Age: Want a Grown-Up Company? Get a Grown-Up Marketing Strategy"
  

Books:

• Duh! Marketing^TM: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business (2006)

Articles:

• “Mindset Makeover” , Ten Good as Liz-isms from Branding and Marketing Guru Liz Goodgold, July 24, 2007 http://booststrapping.typepad.com/

• “Naming Your Products” , Next Level Biz Tips, June 14, 2007 http://www.biztipsblog.com/2007/06/naming_your_pro.html

• Cover Story: “bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries” bizSanDiego, April 2007 http://www.bizsandiego.com/index.php?option=com_content&task=view&id=212&Itemid=2

• “San Bernardino County Hopes to Lure Businesses”, Press Enterprise, August 31, 2006  http://www.pe.com/localnews/fontana/stories/PE_News_Local_R_speedway31.3c51a3b.html

• "Q&A: Liz Goodgold, Chief Executive of The Nuancing Group", The San Diego Union Tribune, August 6, 2006, http://www.signonsandiego.com/uniontrib/20060806/news_m1m06qa.html

• "It’s so Simple Really: Marketing Maven Shares Easy tips to Expand Your Business", Today’s Local New, July 15, 2006 CLICK HERE TO DOWNLOAD PDF

• "Niche Marketing: Fishing for Fatter Sales," The Issue Barometer, March 2006 CLICK HERE TO DOWNLOAD PDF

• "Interview with a Brand Planner", Brand Noise, February 21, 2006, http://brandnoise.typepad.com/brand_noise/2006/02/interview_with__2.html

• "Super Bowl Ads Still Hot, but Olympics are Golden," San Diego Union- Tribune, February 4, 2006, http://www.signonsandiego.com/news/business/20060204-9999-1n4super.html

• "Super Bowl XL: TV ads mostly drop the Ball," The Sacramento Bee, February 4, 2006, http://www.sacticket.com/tv_radio/story/14158400p-14986404c.html

• "Super Market: Advertisers hope consumers enjoy the clever television ads they have planned for Super Bowl XL," Orlando Sentinel, February 2006, http://www.orlandosentinel.com/orl-superbowlads0406feb04,0,1455496.story

• "Call it Christmas, Stores Told," December 3, 2005, Press Enterprises, http://www.pe.com

• "What’s In A Name? Real Estate Firms With Similar Monikers Find Ways To Create Distinct Brands," California Real Estate Journal, October 10, 2005, http://www.carealestatejournal.com

• "What’s in a Name? Plenty, Drug Makers Say," San Diego Business Journal, July 18, 2005, http://www.sdbj.com/print.asp?aid=27465363.2276575.1169792.8577191.9347585.239&aID2=89975

• "Need Shuteye? More Help is on the Way," Brandweek, June 29, 2005, http://www.brandweek.com/brandweek/search/article_display.jsp?vnu_content_id=1000970499

• "Silenor is Latest Brainchild of The Nuancing Group," June 30, 2005, Pharmalive, http://www.pharmalive.com/News/index.cfm?articleid=250318&categoryid=16

• "Credit Union Aims for Heights with New Name", The Press-Enterprise, October 2004

• "Talking Shop: Wonder What Makes Shoppers Tick?", Entrepreneur cover story, September 2003

• "In Marketing, a fine line between Ta-Dah! And Duh!, San Diego Union Tribune, October 2003 (2^nd place winner for author Steve Perez by the San Diego Society of Professional Journalists and 3^rd place winner by the San Diego Press Club)

• "Business book bibliography is a magazine winner", Sacramento Business Journal, September 2003

• "Showdown: FedEx vs. UPS"–CNN/Money Online, July 2003

• "Postal Credit Union Changes Name to ‘Eagle,’"–Denver Business Journal

• "Santa Ana Tries New Brand to Improve Image"–The Los Angeles Times

• "Don’t Annoy"–Sales and Marketing

• "Packaging Cities: How Lesser-Known Areas Are Positioning Themselves as the Next Hot Brands"–American Demographics

• "Losers of the Year"–"2001: R.I.P.," Roy Rivenberg’s OffKilter.org

• "Denver Postal Credit Union Changing Its Name"–The Denver Business Journal

• "SAP Goes All Out"–Business 2.0

• "Merge Ahead? Don’t Let Your Brand Momentum Start To Skid"–Business To Business

• "The Pitch: Can Grey Poupon Cut the (Yellow) Mustard?"–Dow Jones Newswire. Reprinted in The Lakeland Ledger (Florida), Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning News, and The Wall Street Journal Europe

• "Letter Perfect: It’s Hot, It’s Cool, It’s Making a Mark X"–Newsday

• "Earthlink’s Captive Audience"–Business 2.0

• "Supermodels Pound the Pavement"–Brand Marketing

• "Beautifying America: Upscale Beauty Brands Blush with Young Consumers"–Brand Marketing

• "That Stomach Can Walk and Talk, But Can It Chew Gum?"–Brandweek

• "Intel Blue Man Redux"–Business 2.0

• "Obstacles Test Agility of New Microsoft Ads"–Business 2 Business Marketer

• "Charity Begins on the Home Page"–Brandweek

• "Holiday Philanthropy: Entrepreneurs Are Improving Their Business Profiles Through Kindness"–Office.com

• "It’s All in the Name"–The Australian (reprinted in Edittech International)

• "American Companies Remove ‘dot-com’ from Nomenclature"–Evening Standard (London)

• "Rules to Break"–Business 2.0

• "Dot-Com? Nobody Here By That Name"–The New York Times

• "What’s Next: Advertising Has Never Been Worse, Thanks to the Net"–Business 2.0

• "They Are Women: Hear Them Roar"–Home Furnishings Executive

• "Name Games"–Business 2.0

• "Not as Good as Gold: Why San Diego’s New Tagline Won’t Work"–San Diego Magazine

• "What To Name the Baby"–The Industry Standard

• "So, What’s in a Name?"–The Free-Lance Star

• "Career Make-Over: She Should Settle Direction Before Pursuing Solo Path"–The Los Angeles Times

• "Building Blocks of Branding"–Baby Shop

• "Choosing Best ‘Dot-Com’ Name for Your Company"–Court & Commerce Record

• "E-tailers Stuffing Virtual Mailbox with Promotions"–St. Paul Pioneer Press

• "The Art of Marketing to Individuals"–Home Furnishings Executive

• "Say It Again, Sam: Consistency in Your Marketing Message Wins Customer Loyalty"–Shopping Center Business

• "How to Stand Out in Today’s Competitive Market"–Home Furnishings Executive

• "Brand-Aid"–Entrepreneur

• "Marketing to Kids to Reach Parents"–Baby Shop

• "Name That Company"–Small Business News

• "What’s in a Name? The Rhythm Says It Knows the Score"–Inside Business

• "A Business of Naming Businesses"–San Diego Business Journal

• "Marketing Expert Shares Top Ten Ways to Create a Bad Business Name"–Food/Beverage News

• "10 Ways to a Bad Business Name"–Business 2 Business Marketer

• "Care and Feeding of Mascots"–Marketing News

• "Hot Tips"–Inc.

• "Use Taglines to Make Messages Memorable"–Metalworking Marketer

• "Taglines Help Business Create Identity, Seize Positioning"–Office.com

• "Taglines Tell the Tale"–Food & Beverage Marketing

• "Taglines as a Marketing Tool"–New Product News

• "Taglines Are It! Use Them to Make Your Message Memorable"–Business 2 Business Marketer

• "Breakfast Over Easy"–Chef

• "Takeout from the NRA: What’s Hot for the Upcoming Year"–Nation’s Restaurant News