with Liz Goodgold, Marketing Keynote Speaker

In this Audio CD You Will Learn, Laugh and Enjoy...

How to Create Great Names When It's Time to Change a Name How to Avoid Committing "Genericide" Protecting Your Intellectual Property When to Create A New Brand Name vs. A Brand Extension How to Marry Your Name with The Web No Duh! Naming

• If you're an entrepreneur struggling with how to name your company, this program is for you.
• If you're a marketing executive in charge of numerous brands and brand extensions, this program is for you.
• If you're the head of a company and need to launch an unnamed new product or service, this program is for you.

Brand names are everywhere, but it's difficult to determine how to create a great name until now. In this easy-to-understand CD, Liz unravels the secrets of crafting, evaluating, and extending your brand.

DUH! FLAWLESS RECALL™
"How to Own THE BEST NAME for Your COMPANY, SERVICE, or PRODUCT "
With Liz Goodgold
Audio CD
$99.00 (plus sales tax if in CA)

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